September 5, 2011 In Uncategorized
Founder of Organik Clothing
Ed grew up on the beach surfing. He learned how to snowboard and eventually followed the snow year round. A need to change up his lifestyle landed him on the Big Island of Hawaii, where he recharged his batteries and returned to his childhood passion, surfing. He was inspired by the nature and people that surrounded him.
During the summer of 2007, while on a family vacation with his cousin and eventual co-founder Brian, an experienced graphic designer, Ed began to share his vision of the brand Organik. Ed, envisioned stylish clothing that featured original art and focused around organic and sustainable materials.
Upon returning to the Big Island, Ed and Brian immediately got to work. They test marketed their first series of prints at a local surf shop in Kona and created an instant following. Ed and Brian gained tremendous interest, while exhibiting their first collection at POOL tradeshow in Las Vegas Nevada. Eventually, Ed lucked out with Fred Segal landing an account with Whole Foods.
What started out as a vision has evolved into the reputable clothing brand that is truly Organik! A beach lifestyle clothing label sprouted in Hawaii and inspired by the love of nature that surrounds us. Organik clothing uses sustainable, organic cotton and recycled materials in our collection to preserve green and natural life.
Ed and his team have used The Box Jelly coworking space to prepare for the Interstyle Tradeshow in Japan as well as to deal with the day to day needs of running his own clothing label.
For more info, check out their website.
Ed has also just returned from his Sirens + Sailors tour of the East Coast. For more on that, check out his blog.